Training: Why do some great promotions fail?

Vesna is one of the very few professionals I've met over the years that is truly insightful when in comes to shopper understanding, drilling down underneath the surface to find that deep consumer belief that leads to shopping behavior. She conveys her thinking in a way that is both thorough and clear at the same time, synthesizing complex ideas into actionable and concrete outcome for every type of audience. All that, topped up with a genuine candor and witty humor that breaks through any hierarchical, cultural or social barrier, making it quite hard for someone not to enjoy her company :)

We partnered with Vesna and Next Level Trends to help us build the brand and communication strategy of our new online store.

Vesna's experience in marketing and shopper marketing is vast - both for local and international brands and markets. She applies the knowledge, identifying relevant consumer and shopper insights, in a very practical and actionable way, thus we learned a lot about the consumption habits of various consumer segments, and we understood how we should use them for our business. It was extremely important for us to have someone close by, who would guide us through the whole strategic process and validate our ideas or suggest others, more effective, doing so in a friendly and non-invasive way.

Vesna comes with a complex, applied and very practical knowledge on retail, on consumer behaviors and on the shopper missions. She has a solid, varied and very deep understanding of research methodologies and provides support on learning not only how to approach briefs, research design based on needs and objectives, but also results analysis and actionable insights. Vesna is a very direct, transparent professional who communicates with great clarity, very well structured and using a great wealth of examples. Her recommendations are easy to leverage and adopt by the teams: from how to build an impactful instore visual and the campaign slogan, to analytics that get best assortment in shelf. Her contribution does not end with the punctual completion of a project but lasts through the development of the team with which she interacted in that project. Thank you, Vesna!

Between 2018 and 2020, Vesna carried out several important Trade Marketing projects for Kandia Dulce. During the "Top store" training program, organized for the entire commercial team, Vesna proved to be a high-class expert. Her solid shopper behavior knowledge and retail environment understanding translated into recommendations regarding shelf merchandising standards and secondary placements, extremely valuable to the entire team. Vesna is a person full of energy, an excellent communicator who manages to synthesize and transmit in a logical and natural way complex concepts. I strongly recommend Vesna for complex Trade Marketing challenges.